Suggestion measures refer to optimizing the suggestions (also known as autocomplete) that are displayed when entering a keyword on search engines such as Yahoo and Google. Suggested advertising is a measure that displays specific keywords in the suggestion field especially for advertising purposes.
In this article, our company, which has been researching suggestions for many years, will explain the mechanism, problems, advantages and disadvantages of suggestion countermeasures. Suggestions are a very powerful tool that can be used for marketing, so if you are a company that is interested in them, please read them.
Suggest marketing helps understand user needs
The suggestion function is a useful feature that is used not only by search engines such as Yahoo, Google, and Baidu, but also by many platforms such as Yahoo Shopping, Amazon, Rakuten, and other e-commerce sites, as well as YouTube and Xiaohongshu (RED). Therefore, it is thought that many users use it because it is a familiar function to users and it saves them the trouble of inputting information. Many suggestion functions are said to be implemented based on the number of searches, so suggested keywords = keywords frequently searched by users, and can also be used as a function to understand user needs.
How Google suggests ads work?
Regarding Google’s suggestions, the specifications are complicated. The content of the suggestions displayed differs depending on the location and device you search, and it is also easy to personalize according to your search history. As a general rule, compound keywords tend to have the same suggested keywords displayed on PCs and smartphones, but when it comes to single words, it tends to be very inconsistent.
Google Suggest is said to be updated approximately once every 3 to 4 weeks. It updates less frequently than Yahoo, so it takes longer for a particular suggestion to appear. Similar to Yahoo!, Google’s suggested ads also adjust the suggested keywords displayed for specific keywords to expand awareness and increase access.
Advantages and disadvantages of suggestion creation service.
Here, we will summarize the advantages and disadvantages of suggest creation service.
Advantage 1: Suggestion measures yield faster results than SEO measures.
SEO measures often take time to rank high, and lack immediate results. However, suggestions often appear on Google within one to two months, and are characterized by their quick effectiveness. Additionally, as of June 2023, there is data that approximately 80% of the keywords applied for continue to be used six months after the application was made (according to our results). Suggestion measures have been well received by many companies as a cost-effective measure for search engines.
Advantage 2: Gives the impression that it is frequently searched
Being displayed in the suggestions gives users the impression that a lot of people are searching for it (=a famous store, service, or company). Therefore, suggestion marketing is also ideal for branding. In fact, about 40% of clients who request suggested ads use it for branding purposes. It is possible to achieve both increased access and branding with a single measure.
Advantage 3: Unit price is often lower than listing ads
There are many companies that post listings, but depending on the industry, the unit price is extremely high and cost performance may be poor. However, it is not uncommon for suggested ads to achieve performance dozens of times higher than listing ads.
Are suggested ads dangerous? Are there any penalties for taking measures?
Backlink countermeasures, which are considered effective for SEO, have a high risk of being penalized by a significant drop in search rankings, but there is no such penalty with suggested ads, so the risk is small. In fact, there have been no cases of rankings dropping as a result of implementing these measures. However, if the keywords displayed as a countermeasure disappear for some reason, it will be difficult to display the same keywords again.
How to deal with suggestions? In the first place, can you take suggestions yourself?
Suggest countermeasures, including suggested ads, are basically difficult to do on your own. This is a measure carried out by an advertising agency or countermeasure company that understands the logic of suggestions. However, regarding negative suggestion keyword measures, it is possible to submit a request to Yahoo or Google for deletion by yourself. It is ultimately up to the platform to decide whether or not it will be deleted, and if it is not deleted, the general method is to request a countermeasure company that can implement suggestion countermeasures.
Effects and click-through rate of suggested ads
One of the characteristics of suggested advertising is that it is a method of attracting customers online that can be used regardless of industry. We also do business with clients in a wide variety of industries, including game companies, system development companies, e-commerce site management companies, water server companies, lawyers, and beauty clinics.
Additionally, the click-through rate when suggestions are displayed is said to be between 8 and 15%, although this varies depending on the content of the suggestions and the ranking. Click-through rates will be higher if the suggested words are longer than other suggested words so that they are high-ranking and catch the user’s attention.
Suggested ad cost
Initial cost：200USD
Advertising cost：5USD〜(per day)
※Advertising costs vary depending on the keywords you target, but start from $5 per day.
※The minimum contract period is 3 months from the date displayed.