A professional explains how to delete negative search suggestion keywords from Google
There are two main ways to delete negative suggestion keywords: (1) ask a suggestion company, and (2) submit a deletion request to a platform provider. In this article, we will explain suggestion pollution and how to delete (hide) related keywords.
The suggested keyword is the first impression of the search keyword.
Suggest refers to a function that displays frequently searched candidate keywords when entering a keyword, and is also called autocomplete or search candidate keyword. Suggestions are the first additional information that users (customers) see when they enter a keyword, so they are what people would call a first impression. Just as a bad first impression with a person can make you feel anxious, wondering if it’s okay to date this person, suggestions also give a negative impression when negative keywords are displayed. It will be. This state is also called suggestion contamination, and if the suggest contamination continues, there is a risk of damaging the image of the company and its products, and of hindering sales and recruitment activities. Therefore, it is necessary to implement suggestion measures and eliminate suggestion pollution, and in recent years an increasing number of companies are focusing on suggestion measures as part of their branding.
So, when should you specifically delete suggestions? Let’s look at an example.
Example: When entering a company name (store name)
This pattern is the most common example of suggestion contamination. When you enter a company or store name, negative keywords such as the ones below may be displayed.
Examples of negative keywords related to company names
power harassment, suspicious, terrible, bankruptcy, dangerous, fraud, incident, worst
Example: When entering a product name (service name)
Negative keywords may also appear in product or service names rather than company names.
Examples of negative keywords related to products and services
Cancellation, rip-off, doesn’t work, no effect, boring
Displaying keywords like the ones above can lead to damage to your company’s image and brand. In fact, we have received many inquiries about such keywords being displayed, and we have confirmed that the conversion rate and entry rate for recruitment activities change significantly before and after they are displayed. If negative keywords are displayed in the suggestions, it is necessary to take measures to delete the suggestions as soon as possible.
How to remove Google suggestion pollution
If you want to remove Google’s negative suggested keywords, there are two main ways to do it.
Submit a request to delete suggestions yourself
If you want to delete a suggestion, you can submit a request to Google to delete the suggestion. However, since search engines place importance on fairness and convenience, the reality is that there are only a few cases in which content is deleted, unless the content is defamatory or violates the law. For more information, please see the autocomplete policy, and if the keyword is listed here, it would be a good idea to submit a deletion request once.
Requests for Google Suggest deletion can be made from the bottom right corner of the Suggestions displayed when entering a keyword.
If you apply for deletion yourself and your application is approved, it will most likely be deleted within about a month. Therefore, if it is not deleted after a month, we recommend you to try other methods. In order to be deleted, it is necessary to prove that there is a clear violation of rights, and in the case of power harassment, blackmail, etc., it is difficult to prove, so deletion is often not allowed.
If you have submitted a request but the Google Suggest is not deleted, you will need to contact a suggestion company, although this may be costly. It is difficult to take suggestions yourself, so consider asking an expert.
Request a company specializing in countermeasures
A suggestion company like our company takes specialized measures to remove keywords. As mentioned above, the method is to push other suggested keywords to the top and take measures to push down negative keywords relatively. After successfully suppressing negative keywords, we will take measures to suppress them so that they do not reappear.
For example, if you are targeting a company name, we will select neutral keywords such as “telephone number,” “recruitment,” “address,” and “contact information” that can be easily ranked. Masu. If you have an alternative keyword that you would like to rank higher on, we will do our best to accommodate your request.
In addition, our unique method is to pinpoint negative keywords. In the case of the push-down method, there are cases where the negative keywords are not pushed down and remain displayed depending on the search location, but with our pinpoint deletion method, negative keywords are fundamentally removed from the group of suggested keywords. Because it is a deletion method, it has the advantage that negative keywords will not appear no matter where you search. However, as with measures to push down, if you do not do this continuously, there is a high possibility that it will reappear when the suggestions are updated, so either method requires continuous measures.
In the end, we will decide which method is more effective and will produce results faster after implementing the measures, so our company implements both measures at the same time. Therefore, our success rate is higher than that of other companies.
Cost of service
Initial Cost：200USD
Operating Cost：300USD〜(per month)
※The minimum contract period is 6 months.